“Why Manav Narang Ditched Blinkit, Zepto, and Instamart—Is Quick Grocery Delivery Killing Consumer Trust?”
- Ankush

- Jun 27, 2025
- 2 min read

In the booming world of instant grocery delivery, Blinkit, Zepto, and Instamart have become household names promising convenience and speed. But not everyone is buying the hype. Manav Narang, a vocal consumer and financial commentator, recently revealed why he stopped using these platforms, stirring controversy in a market that’s betting big on ultra-fast deliveries.
Narang’s critique is sharp: these apps, while seemingly offering the ultimate convenience, often deliver poor customer experiences hidden behind slick interfaces and catchy slogans. His decision to quit them shines a light on a growing distrust among users who feel exploited by aggressive marketing and inconsistent service.
First up, Narang points to the glaring issue of inflated prices masked as discounts. Blinkit, Zepto, and Instamart attract users with flashy “instant” deals, but a closer look reveals that prices often exceed those of traditional supermarkets. Customers believe they’re saving time and money, but in reality, they end up paying a premium for the illusion of speed. This bait-and-switch tactic erodes trust and questions whether convenience is worth the cost.
The delivery reliability is another sore spot. Despite promising deliveries in under 30 minutes, Narang recounts multiple instances where orders were delayed, incomplete, or even canceled without clear communication. The ultra-fast delivery race appears to have compromised basic service standards. For many users, the frustration of waiting longer than expected while paying extra breaks the convenience promise entirely.
Customer support woes further add fuel to the fire. Narang highlights that complaints are often met with robotic responses or slow resolutions, leaving customers feeling neglected. When dealing with groceries—especially perishables—timely problem-solving isn’t just a perk, it’s essential. The apparent lack of accountability makes customers question the long-term viability of these platforms.
Moreover, Narang criticizes the environmental impact of these rapid deliveries. Multiple short trips by delivery agents, increased packaging, and the waste generated by returned or spoiled items raise questions about sustainability. In an era where consumers are increasingly eco-conscious, such practices clash with the green values many expect from modern businesses.
On the flip side, Blinkit, Zepto, and Instamart have revolutionized urban grocery shopping, especially for those with tight schedules. They’ve capitalized on a real need for speed, filling a gap traditional retail couldn’t. But Narang’s experience suggests this convenience comes at a hidden cost—compromised quality, inflated pricing, and customer dissatisfaction.
This raises a broader controversy: are instant grocery apps a fad that will implode under the weight of unrealistic promises and customer backlash? Or will they adapt to meet expectations and earn long-term loyalty?
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In the end, Manav Narang’s decision to stop using Blinkit, Zepto, and Instamart is a cautionary tale for consumers and startups alike. Convenience is king, but not at the cost of transparency, reliability, and respect for customers. As quick commerce grows, the industry must face hard questions about balancing speed with service—and whether today’s hype can survive tomorrow’s scrutiny.
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