Social Media Influencers Trapped by Pakistan ISI Network
- Ankush

- Jun 10, 2025
- 2 min read

Recent investigations have revealed a disturbing pattern involving Pakistan’s Inter-Services Intelligence (ISI) agency exploiting Indian social media influencers as part of a covert network aimed at propaganda and intelligence gathering. The ISI has adopted a sophisticated approach to recruit these digital content creators by offering them inducements, including invitations to travel to Pakistan, with the objective of coercing them into spreading pro-Pakistan narratives on social media platforms.
This strategy represents a shift in traditional espionage methods, reflecting the increasing importance of digital influence in shaping public opinion and gathering information. Instead of relying solely on conventional agents or informants, intelligence agencies are now targeting individuals with substantial online followings to amplify their messaging and subtly influence perceptions in India.
Two notable cases have come to light involving influencers based in Haryana and Punjab. Jyoti Malhotra, a YouTuber from Hisar, and Jasbir Singh, an influencer from Ropar, were allegedly approached by ISI operatives who cultivated relationships with them. These operatives facilitated their travel to Pakistan and enticed them with financial incentives and other benefits. Upon building trust, the influencers were manipulated into posting content favorable to Pakistan and its intelligence narratives.
Investigations indicate that the ISI employed a combination of psychological tactics, including the use of honeytrap operations, to gain leverage over these influencers. Such methods typically involve luring individuals into compromising situations to control or blackmail them. Digital forensics in Jasbir Singh’s case revealed extensive contact with individuals linked to Pakistan’s military and intelligence agencies, indicating the depth and coordination of the network.
The exploitation of social media influencers by the ISI is particularly concerning due to the massive reach and credibility these individuals hold among their followers. Influencers often command loyal audiences who trust their opinions, making them potent tools for shaping narratives. By manipulating influencers, hostile intelligence agencies can subtly sway public sentiment, promote misinformation, or undermine national unity without direct confrontation.
This development has prompted Indian security agencies to step up monitoring of social media platforms and scrutinize the online activities of influencers more closely. The challenge lies in distinguishing between legitimate expression and covert propaganda, especially when such campaigns are designed to appear organic and grassroots in nature.
Experts warn that the vulnerability of digital creators to exploitation stems partly from their desire for fame, financial gain, and international exposure. Intelligence agencies exploit these ambitions by offering lucrative opportunities, only to co-opt influencers into serving their strategic objectives. This underscores the importance of awareness and training among influencers about potential security risks associated with international collaborations and engagements.
The infiltration of social media influencers into espionage and propaganda networks also raises broader questions about the impact of digital platforms on national security. As the boundaries between entertainment, information, and politics blur online, safeguarding digital ecosystems from misuse becomes a priority.
In conclusion, the revelation of Pakistan’s ISI network targeting Indian social media influencers highlights the evolving nature of intelligence operations in the digital age. It serves as a warning to influencers about the potential risks of international engagement and to security agencies about the need for enhanced vigilance. Protecting the integrity of social media as a space for genuine expression and safeguarding national interests requires coordinated efforts between government, digital platforms, and creators themselves.
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