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Renowned choreographer and television personality Geeta Kapur recently voiced her concerns about a growing trend in the Bollywood industry — casting actors based on their number of social media followers rather than their actual talent. In a candid statement, Kapur labeled this practice as “unfair” and highlighted the potential long-term damage it could inflict on the quality and authenticity of Indian cinema.

Geeta Kapur, who has mentored countless dancers and judged several high-profile reality shows like Dance India Dance and India’s Best Dancer, is a respected figure in the entertainment industry. With years of experience nurturing talent, she expressed her disappointment at how social media popularity is becoming a dominant criterion for casting decisions in Bollywood. According to her, this obsession with numbers is compromising the merit-based structure that once formed the backbone of the film industry.

In her statement, Kapur pointed out that many talented individuals are being overlooked simply because they lack a large following on platforms like Instagram or YouTube. Meanwhile, influencers and content creators, who may have little to no acting experience, are being chosen for lead roles. She stressed that acting is a serious craft that requires skill, training, and emotional depth — qualities that can’t be measured by follower count. By relying heavily on social media metrics, the industry risks prioritising style over substance.

Kapur also touched on the impact this trend has on storytelling. When casting is driven by online popularity, the characters and narratives often get tailored to fit the influencer’s digital persona rather than the demands of the script. This, she believes, results in watered-down storytelling where creative risk-taking is minimized in favor of maintaining an influencer’s brand image. Such a strategy not only limits the diversity of stories being told but also restricts opportunities for lesser-known but talented artists.

The veteran choreographer warned that while social media presence can be an asset in promoting a film, it should not overshadow talent and dedication. She called for a more balanced approach — one where digital popularity complements talent, but doesn’t replace it. Kapur suggested that casting directors and producers go back to the basics: conduct auditions, screen tests, and workshops to evaluate an individual’s suitability for a role based on their performance, not their profile.

Geeta Kapur’s remarks come at a time when the film industry is undergoing rapid transformation, with streaming platforms, digital campaigns, and influencer culture all playing a larger role in production and promotion. Her words serve as a reminder to uphold the artistic integrity of cinema and support actors who are passionate and skilled, regardless of their social media reach.

In conclusion, Geeta Kapur's criticism is a timely wake-up call for Bollywood. As the lines between celebrity and content creator blur, it's crucial that the essence of good cinema — compelling performances, strong scripts, and meaningful representation — does not get lost in the race for online fame.