Aishwarya Rai and Abhishek Bachchan’s ‘Viral Karwa Chauth’ Video Exposed as Old Clip — Fans Slam PR Stunt, Speculate on Marriage Rumours

Bollywood’s so-called “perfect couple” Aishwarya Rai Bachchan and Abhishek Bachchan have once again found themselves at the centre of controversy — this time over a viral Karwa Chauth video that fans believed was recent. The truth, however, is far from what the glossy posts and fan pages suggested. The much-hyped video, showing Aishwarya in her traditional red outfit with sindoor and Abhishek by her side, is not from this year’s celebration at all — it’s an old clip from 2019.

The revelation has sparked outrage online, with many accusing the couple’s PR team of deliberately circulating the video to counter persistent rumours about their marriage being on the rocks. Social media users have called it a “desperate image-control stunt,” while others have mocked the Bachchans for what they call “manufactured harmony.”

The Video That Fooled Everyone

The clip that went viral showed Aishwarya looking radiant in a red saree, performing what seemed like the Karwa Chauth ritual. Abhishek appeared beside her, maintaining a composed expression. The setting looked festive, leading fans to assume it was shot recently during the 2025 Karwa Chauth celebrations.

But fans with sharper eyes quickly noticed something off. The backdrop, Aishwarya’s hairstyle, and even the outfits matched older pictures from 2019. Soon after, fact-checkers and journalists confirmed it — the clip was from a public appearance years ago, not a new event.

Fans Call It a “Publicity Gimmick”

The timing of the video’s resurfacing couldn’t have been more suspicious. It appeared online just as speculation grew around Aishwarya’s absence from several Bachchan family gatherings. Many netizens believe the clip was intentionally recycled to give the illusion of marital bliss.

“Bollywood couples think the audience is stupid,” wrote one X (Twitter) user. Another commented, “If everything is fine, why recycle old videos? Why the cover-up?”

Even loyal fans of the couple admitted feeling misled. The emotional weight of seeing Aishwarya celebrate Karwa Chauth — a ritual symbolizing marital devotion — clashed with ongoing rumours of tension between her and her in-laws, especially Jaya Bachchan.

A Bigger Reflection of Bollywood Fakery

The controversy exposes a larger issue — Bollywood’s obsession with manufacturing appearances. Many stars curate every frame of their public image, often recycling or staging “spontaneous” moments for engagement and attention. The Aishwarya-Abhishek episode is just the latest example of how reality and performance blur in celebrity culture.

In an era where perception matters more than truth, the viral video became a tool — whether accidental or deliberate — to silence gossip. Yet, ironically, it did the opposite. Instead of restoring faith in the couple’s relationship, it reignited debate about authenticity in the Bachchan household.

Whether the clip was a fan’s nostalgic post or a calculated PR move, one thing is clear: Bollywood’s power couples are now fighting for relevance not through movies, but through algorithms. And in this battle for optics, even an old Karwa Chauth video can spark a storm of controversy.