Aamir Khan Called PVR Boss Directly—Now Coolie Is Fighting War 2 in Screen Count

Bollywood superstar Aamir Khan, despite having only an extended cameo in Rajinikanth’s Coolie, has reportedly taken matters into his own hands—making a direct call to PVR-Inox’s Ajay Bijli, and insisting on premium showcasing for the Hindi version of Coolie across India. The move comes abruptly ahead of the August 14 box office clash with YRF’s War 2. Observers say this intervention has left exhibitors blindsided and industry circles unnerved.

Charm or Clout? Why Aamir’s Call Matters

Aamir’s involvement is striking because he has no financial stake in Coolie. He agreed to the cameo purely out of admiration for Rajinikanth, reportedly without even reading the script. Yet here he is leveraging clout, not camera time, to demand preferential screening slots for a film he isn’t paid for—a level of backstage influence rarely seen, especially in India's milestone releases. 

Coolie vs. War 2: PVR-Inox Caught in the Middle

The timing couldn’t be more explosive: Coolie and War 2, starring Hrithik Roshan and Jr NTR, release on the same day. With YRF already securing IMAX screens for War 2, Aamir’s intervention is read as a defensive maneuver to ensure Coolie doesn’t get marginalized in the Hindi belt. It turns a friendly cameo into a strategic battlefield over screen allocation and exhibitor loyalty. 

Industry Egos and Exhibit Leverage

In trade corridors, people whisper that few stars wield the kind of pull Aamir does with PVR-Inox. The fact that he personally called the multiplex head to demand promotional tie-ups and premium shows signals how film stars can shift release power—not through contracts, but personal influence. The move has triggered murmurs about whether exhibitors can remain neutral when faced with competing mega sellers. 

From Cameo to Crusade: Aamir’s Strategy

Aamir’s cameo—confirmed to be about 15 minutes long—may have been conceived as a respectful bow to Rajinikanth, but his actions show it has become far more than goodwill. Now, with Coolie positioned as a pan-Indian spectacle and War 2 threatening Hindi belt dominance, Aamir is acting as the unofficial champion of the Rajinikanth release—transforming from screen guest to strategic crusader. 

Final Verdict: Influence Over Script?

What began as a fan tribute to a cinematic legend has turned into a high-stakes corporate showstopper. Aamir Khan’s maneuvering — especially for a role he wasn’t paid for — reveals Bollywood’s new tier of power: off-screen authority. And the industry watches: will Coolie manage to claim its share of screens, or is this power play destined to be overshadowed by YRF’s longer franchise machine?