YRF Acquires Overseas Distribution Rights for Ayushmann Khurrana-Starrer Yeh Prem Mol Liya

YRF expands its association with Sooraj Barjatya’s next film

Sooraj Barjatya’s upcoming family entertainer Yeh Prem Mol Liya has secured a significant distribution partnership ahead of its theatrical release. Yash Raj Films (YRF) has acquired the film’s overseas distribution rights, adding one of Hindi cinema’s most established international distribution networks to the Ayushmann Khurrana and Sharvari-starrer.

The development comes as the film begins its promotional journey ahead of its scheduled November 27, 2026 theatrical release. The film is directed by Sooraj Barjatya and produced by Rajshri Productions in association with Mahaveer Jain Films.

YRF to handle international distribution

With the overseas rights now in YRF’s hands, the production has secured an established distribution network for international markets.

According to the trade report carrying the exclusive development, YRF's distribution arm will release the film across overseas territories. The report cites a trade source who pointed to YRF's established international network and its ability to secure screens in key markets.

The exact territory-wise rollout and international screen count have not been publicly detailed, so those figures should not be treated as confirmed at this stage.

For a film rooted in family relationships, romance and music, overseas distribution is particularly relevant because Rajshri's cinema has historically had an audience among Indian families living outside India.

A reunion between Rajshri and YRF

The association is not entirely new.

Yeh Prem Mol Liya marks another collaboration between Rajshri Productions and Yash Raj Films, extending a relationship that has previously involved films connected to the Barjatya family.

YRF handled the international distribution of Main Prem Ki Diwani Hoon in 2003. More recently, YRF distributed Sooraj Barjatya's Uunchai worldwide in 2022. YRF also handled the India distribution of Dono in 2023, the directorial debut of Sooraj's son Avnish S Barjatya.

The latest deal therefore brings YRF back into the distribution picture for a new Rajshri production, this time specifically for its overseas theatrical rollout.

Ayushmann Khurrana steps into the world of Rajshri’s Prem

One of the biggest talking points around Yeh Prem Mol Liya has been Ayushmann Khurrana's association with Sooraj Barjatya.

The actor is taking on the character of Prem, a name that has been closely associated with Rajshri's cinema for decades. The film marks Ayushmann's first collaboration with Rajshri Productions and his first time playing the character under Barjatya's direction.

The character has previously been played by actors including Salman Khan in Barjatya's Maine Pyar Kiya, Hum Aapke Hain Koun..! and Hum Saath-Saath Hain, while the Prem persona has remained an important part of Rajshri's popular identity.

This time, Barjatya is presenting the character through a new actor and a contemporary film.

Sharvari joins Ayushmann in a fresh pairing

Yeh Prem Mol Liya also brings Sharvari opposite Ayushmann Khurrana.

The pairing is new on screen, and the film marks Sharvari's entry into the distinctive family-drama world associated with Barjatya. The makers have positioned the project as a musical family entertainer, with the story and characters being kept relatively guarded during the early stages of its announcement.

The film also features actors including Anupam Kher, Seema Pahwa and Supriya Pathak in important roles.

Himesh Reshammiya returns to Barjatya’s musical world

Music is another important component of the film.

Composer Himesh Reshammiya has reunited with Sooraj Barjatya after their earlier collaboration on Prem Ratan Dhan Payo. The upcoming film is being presented as a musical family entertainer, with Reshammiya composing its songs.

The film's title track was launched at Mumbai's Royal Opera House on September 20, with Reshammiya performing alongside a large live orchestra. The promotional event was designed around the film's musical identity rather than a conventional digital song launch.

Earlier reporting on the music revealed that Reshammiya's label, Himesh Reshammiya Melodies, acquired the music rights for the film.

Why the overseas deal matters?

The YRF distribution agreement gives Yeh Prem Mol Liya an important international release partner at a time when Rajshri Productions is reviving a familiar style of Hindi cinema.

Sooraj Barjatya's films have traditionally focused on family relationships, romance, music and emotional bonds. His previous directorial, Uunchai, was released in 2022 and went on to earn him the National Film Award for Best Direction.

The new film combines that established filmmaking identity with a younger lead pairing and a fresh interpretation of the character Prem.

The overseas distribution deal does not itself indicate the film's commercial prospects, but it does establish that the international theatrical rollout has been assigned to a major distribution company.

India distribution remains a separate question

While YRF has now acquired the overseas rights, the domestic distribution arrangement remains a separate matter.

The current trade report notes that the India distribution rights have not yet been publicly locked. Which studio or distributor eventually handles the domestic release is therefore still something to watch.

The film is nevertheless scheduled for a theatrical release on November 27, 2026.

The Celebrity Hour Take

The YRF deal is significant less because of the size of the transaction—which has not been publicly disclosed and more because of the relationship between the companies involved.

Rajshri Productions and YRF represent two long-standing names in Hindi cinema, and their association on Yeh Prem Mol Liya brings together Rajshri's family-oriented filmmaking legacy and YRF's established distribution infrastructure.

The film itself is also an interesting combination: Sooraj Barjatya is returning with a new family musical, Ayushmann Khurrana is stepping into the iconic Prem identity, Sharvari is joining him as the new leading lady, and Himesh Reshammiya is once again providing the musical foundation.

For audiences outside India, YRF's involvement means the film now has a dedicated international distribution partner. The next major piece of the release puzzle will be the domestic distribution strategy and the broader promotional campaign leading up to November 27.

Sources & Verification

This report was prepared using the latest available trade reporting on YRF's acquisition of the overseas distribution rights, along with previously published information about Yeh Prem Mol Liya from Rajshri Productions' announcements and established secondary coverage. The film's release date, production banner, cast and musical collaboration were cross-checked against available project information.

The overseas deal itself is reported by Bollywood Hungama as an exclusive trade development. The financial value of the deal and territory-wise distribution details have not been publicly disclosed and therefore have not been presented as facts.