Triptii Dimri Joins Peep Beauty as Investor and Co-Creator, Brings Bollywood Influence to India’s Emerging Eye-Beauty Market

Triptii Dimri is adding a new dimension to her growing presence beyond the screen. The actor has joined Peep Beauty as an investor and co-creator, becoming part of a young beauty venture that wants to establish coloured contact lenses and eye-focused products as a distinct category in India.

The announcement came alongside Peep Beauty’s launch of its first digital campaign, ‘Made You Look’, on September 11. Rather than presenting Dimri simply as a celebrity endorser, the brand says she has been involved in its creative direction, product discussions and storytelling from the early stages of the business.

The development is significant because celebrity participation in consumer brands is increasingly moving beyond traditional advertising. Actors and other public figures are taking positions as investors and strategic collaborators, allowing them to participate in the development of businesses they associate with.

In Dimri’s case, Peep Beauty is positioning the relationship around both financial investment and creative involvement.

Why Peep Beauty Caught Triptii Dimri’s Attention

According to Peep Beauty's announcement, Dimri was drawn to the company's attempt to change the way coloured contact lenses are perceived.

Traditionally, contact lenses have largely been discussed through the lens of vision correction, while coloured lenses have often been associated with occasional styling or cosmetic experimentation. Peep Beauty wants to move the conversation towards beauty, fashion and individual expression.

Dimri said that the concept appealed to her because the brand was attempting to create a different way of thinking about beauty, particularly around the eyes.

She also highlighted the opportunity to participate in building a company from its early stages rather than merely endorsing an already-established product.

That gives her Peep Beauty association a different character from a conventional celebrity campaign.

Triptii Dimri's Role as Co-Creator

Peep Beauty says Dimri's contribution extends into creative direction, product conversations and brand storytelling.

Founder Aman Arora has described her as more than an investor, pointing to her understanding of storytelling, aesthetics and culture as part of the reason for bringing her into the company's creative process.

However, the company has not publicly disclosed the amount invested by Dimri or her exact ownership stake in the available announcement. Those figures should therefore not be assumed.

There has also been some inconsistency in secondary descriptions of her association, with one project page referring to her as a brand ambassador and another announcement using “co-founder.” The company's principal announcement identifies her as Investor & Co-Creator, which is the designation used in this report.

What Is Peep Beauty Building?

Founded by entrepreneur Aman Arora, Peep Beauty is focused specifically on the eye-beauty space.

The company is positioning coloured contact lenses as products that can be incorporated into personal styling, rather than limiting them to a functional vision-related category. It says its products have been developed with Indian consumers and Indian eye tones in mind.

The brand's current offering includes coloured contact lenses and liquid eyeshadows. Its website lists shades including Cocoa Brown, Honeycomb Hazel, Moonstone Grey, Azure Blue and Jade Green.

The idea is to allow consumers to experiment with their appearance by combining eye colour and makeup.

Peep Beauty has also indicated that it intends to expand beyond its initial products, with plans reported for additional eye-focused categories such as mascara and eyeliner. The company has also discussed expanding its coloured-lens range over time.

‘Made You Look’: Peep Beauty’s First Major Campaign

The partnership with Dimri arrives with the brand's first digital campaign, ‘Made You Look’.

The campaign places the eyes at the centre of the visual narrative and presents coloured contact lenses as an extension of personal style.

That positioning is important to Peep Beauty's business proposition. Instead of asking consumers to view coloured contacts solely as something used for a particular occasion, the brand is attempting to place them closer to makeup and fashion — products that can be selected according to mood, styling and personal expression.

For Dimri, the campaign also provides an opportunity to participate in defining the visual identity of a brand at an early stage.

Peep Beauty Has Raised ₹12 Crore

Dimri's association comes as Peep Beauty develops its business following a ₹12 crore pre-seed funding round, according to Inc42.

The round was led by Sadev Ventures, with participation from iSeed, ISV and TDV, alongside a group of angel investors. Inc42 reported that Dimri's investment formed part of the funding round.

The reported investor group includes entrepreneurs and startup founders such as Arjun Vaidya, Puneet Gupta, Roman Saini, Gaurav Khatri and Dhruv Bhasin.

The funding gives Peep Beauty capital to build its product range and distribution while Dimri adds a celebrity profile that fits directly into the company's beauty and fashion positioning.

The Bigger Opportunity: Making Eye Beauty a Category

Peep Beauty says India's overall contact-lens market is estimated at ₹4,000–5,000 crore, while the coloured contact-lens segment represents an opportunity of approximately ₹800–900 crore. These figures are company-provided market estimates and should be treated as such rather than independently verified market-size figures.

The company's ambition goes beyond selling individual lens shades.

Its strategy is to create a dedicated eye-beauty category, eventually combining coloured lenses with makeup and other products designed around the eyes.

Peep Beauty plans to build its business through its direct-to-consumer platform while expanding through online marketplaces and quick-commerce channels. It also intends to work with creators, makeup artists, dancers and other cultural voices.

This approach puts the company within a broader shift in India's consumer market, where specialised D2C brands are attempting to create new product categories rather than competing only within established ones.

Why Triptii Dimri Could Be Important to the Brand

Dimri's association gives Peep Beauty something that a young startup can find difficult to build quickly: cultural visibility.

But the more interesting element is the connection between her public image and the company's product proposition.

Eye-focused beauty depends heavily on visual storytelling. Coloured lenses are not easily sold through technical product descriptions alone; consumers need to see how different colours translate into an overall look.

That makes an actor who is already closely associated with fashion, beauty and screen aesthetics potentially useful not only as a promotional face but also as a contributor to the brand's visual language.

Peep Beauty's decision to describe Dimri as a co-creator therefore appears designed to make the association part of the company's identity rather than simply its advertising strategy.

The Celebrity Hour Take

Triptii Dimri's move into Peep Beauty is worth watching because it reflects a changing relationship between Bollywood and India's startup ecosystem.

A celebrity investing in a brand is no longer unusual. What makes this association more interesting is the category Peep Beauty is trying to create and Dimri's stated involvement in shaping the brand from an early stage.

For Peep Beauty, the challenge will ultimately be converting curiosity into repeat consumers. A celebrity can generate attention, but building a sustainable beauty category requires strong products, consumer trust, distribution and a clear reason for customers to return.

For Dimri, meanwhile, the investment represents an opportunity to develop a business identity alongside her acting career.

The ‘Made You Look’ campaign is therefore more than a celebrity beauty endorsement. It is the opening statement of a startup attempting to convince Indian consumers that the eyes can be treated as their own beauty category and Triptii Dimri is now financially and creatively connected to that proposition.

Sources & Verification

This report was independently researched by The Celebrity Hour using Peep Beauty's official brand and product information alongside multiple secondary reports published around the September 11, 2026 announcement. The key details concerning Dimri's role, the ‘Made You Look’ campaign, Peep Beauty's product positioning, funding and expansion plans were cross-checked across available coverage.

The ₹4,000–5,000 crore overall contact-lens market estimate and ₹800–900 crore coloured-lens opportunity are presented as company-provided estimates, not as independently verified market figures. Triptii Dimri's exact investment amount and equity stake have not been disclosed in the sources reviewed.