Siddhant Chaturvedi Returns for Crocs’ ‘Let Them Talk’ Campaign as Echo II Brings Music, Dance and Street Art Together

Siddhant Chaturvedi is back in Crocs’ Echo universe — but this time, he isn't carrying the campaign alone.

The actor has returned as the face of the footwear brand's Echo franchise in India for the latest chapter of “Let Them Talk,” a campaign built around the newly launched Echo II silhouette.

Crocs India has confirmed the new campaign through its official social channels, describing Echo II as the next evolution of “Let Them Talk” and showing Siddhant moving through a creative world alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander.

Rather than positioning the campaign purely around celebrity endorsement, the film brings music, dance and visual art into the same space.

That makes the second phase notably different from the campaign Crocs launched with Siddhant earlier this year.

Siddhant Chaturvedi's Crocs partnership isn't new

The timeline is important.

Crocs introduced Siddhant as the face of its Echo range in India in February 2026, when the first phase of “Let Them Talk” was launched.

That original campaign centred heavily on Siddhant himself and used movement, music, street style and everyday situations to communicate its broader theme of self-expression. The first phase highlighted the Echo RO Gum Clog and Echo Wave Clog.

At the time, Crocs International Marketing head Yann Le Bozec positioned the campaign around confidence without seeking approval from others.

Siddhant similarly described the concept as being comfortable with one's own rhythm rather than overthinking other people's opinions.

The August campaign therefore isn't a fresh celebrity signing.

It's an expansion of a brand relationship that Crocs established months earlier.

Echo II changes the creative setup

The biggest difference this time is that the campaign gives Siddhant a creative ensemble.

Tsumyoki brings music into the film, Srilakshmi represents movement and dance, while Left Hander contributes the graffiti and visual-art dimension.

Crocs describes the campaign as a meeting point for those different creative disciplines, with experimentation and individuality connecting them.

The message remains consistent with the first campaign: if other people are going to form opinions, allow them to do so.

But the execution has widened.

Instead of using Siddhant alone to represent individuality, the campaign now presents several creators expressing themselves through entirely different mediums.

That is a more interesting evolution of the “Let Them Talk” idea than simply placing a new pair of shoes on the same celebrity ambassador.

Siddhant lets his movement become part of the campaign

Siddhant's presence also makes sense within that structure because movement has become part of his public screen identity.

His breakthrough performance as MC Sher in Gully Boy connected him closely with music and India's hip-hop culture, while projects such as Gehraiyaan, Kho Gaye Hum Kahan and Yudhra have placed him across considerably different screen spaces.

Crocs' campaign doesn't directly reproduce those characters.

Instead, it uses the broader cultural associations around music, movement and contemporary street style that already fit comfortably with his public image.

The brand's official description says Siddhant returns with a “new groove” for Echo II while moving through music, dance and graffiti alongside the three featured creators.

That makes him less of a conventional spokesperson and more of the connecting figure between the campaign's different creative worlds.

Who are Tsumyoki, Srilakshmi and Left Hander?

Their inclusion matters because this isn't presented as a Siddhant-only celebrity advertisement.

Tsumyoki represents the campaign's music component as a rapper and singer-songwriter.

Srilakshmi enters through dance and choreography.

Left Hander represents graffiti and visual art.

The campaign brings those disciplines together rather than asking all three creators to behave like conventional fashion models.

That creative decision reinforces the larger idea behind “Let Them Talk”: individuality doesn't have to look the same from person to person.

For one creator it can emerge through music.

For another, movement.

For another, a wall becomes the canvas.

And Siddhant moves between them.

What are the Echo II Clogs?

The product at the centre of the campaign is Crocs' Echo II.

Crocs is positioning the silhouette around a combination of its established comfort proposition with a more progressive, street-oriented design language.

The new version features bold proportions and new colourways, while retaining the footwear company's emphasis on comfort.

That design direction also explains the campaign's heavy connection to street culture.

Crocs isn't presenting Echo II as footwear that disappears into an outfit.

The campaign works precisely because the shoe is supposed to attract attention — which gives the phrase “Let Them Talk” a literal product connection as well as a broader self-expression message.

Crocs India says the Echo II Clogs are available through its Indian online store, Myntra and Crocs retail locations.

The first ‘Let Them Talk’ campaign established the idea

Looking back at February makes the evolution clearer.

The first campaign was conceptualised and produced by Homegrown and followed Siddhant through different urban environments while placing the Echo silhouette within street-oriented looks.

Crocs said the creative concept was rooted in everyday moments where confidence is demonstrated rather than announced.

Siddhant said what attracted him to the project was how natural the idea felt.

That first phase established him as the face of the Echo range.

The Echo II chapter now expands the world around him.

Instead of merely asking audiences to associate Siddhant with a particular Crocs silhouette, the campaign is attempting to associate the broader Echo franchise with creative independence.

That distinction is important from a branding perspective.

Crocs is selling an attitude alongside the footwear

Celebrity footwear campaigns are hardly unusual.

What is more interesting here is how little the central message actually talks about footwear.

The language surrounding Echo II repeatedly returns to experimentation, creativity, individuality and ignoring external approval.

That is deliberate.

The product remains visible, but Crocs is attempting to build a cultural identity around it.

By placing a Bollywood actor next to a rapper, dancer and graffiti artist, the campaign moves away from a simple celebrity-product relationship.

It instead creates a small creative ecosystem around Echo II.

The Celebrity Hour Take

The smartest thing about this campaign isn't Siddhant Chaturvedi wearing another pair of Crocs.

It's that Crocs hasn't simply repeated its February advertisement with a new shoe.

The first “Let Them Talk” chapter established Siddhant as the face of Echo in India. The Echo II campaign uses that familiarity to widen the universe around him.

Tsumyoki, Srilakshmi and Left Hander are important because each gives “self-expression” a visible form: music, movement and visual art.

That prevents a phrase like “be yourself” from remaining generic advertising language.

There is also a natural fit with Siddhant.

His association with hip-hop culture through Gully Boy, combined with his fashion-forward public persona and willingness to move between mainstream and more experimental projects, gives Crocs a celebrity face who doesn't feel completely disconnected from the creative world the campaign is trying to construct.

Whether that cultural positioning translates into product demand is a separate commercial question.

But creatively, Crocs appears to be doing something more ambitious than attaching a Bollywood face to a footwear launch.

It is trying to make Echo a personality, not simply a product line.

And Echo II is the clearest expression of that strategy so far.

Sources & Verification

This report was independently researched using Crocs India's official public communication about Echo II, Crocs' February campaign announcement and contemporary advertising/marketing-industry coverage. Crocs India's own communication confirms Siddhant Chaturvedi's return, the Echo II launch and the participation of Tsumyoki, Srilakshmi and Left Hander. Earlier material was reviewed separately to establish that Siddhant's association with the Echo range began in February 2026 rather than with this August campaign.