Sharvari Becomes Reva by PNGS’s First-Ever Brand Ambassador as Diamond Brand Expands Across India

Actor Sharvari has been named the first-ever brand ambassador for Reva, the certified natural diamond jewellery brand of PNGS Reva Diamond Jewellery Limited. The association comes as the company looks to strengthen its national presence through new stores, digital sales and marketing campaigns aimed at a wider generation of jewellery buyers.

The partnership will see Sharvari feature in Reva’s campaigns across print, digital, outdoor advertising and in-store platforms, beginning with the festive and wedding season. The announcement was reported on October 14, 2026.

For Reva, the appointment is more than a celebrity endorsement. It arrives at a time when the brand is moving beyond its established markets and seeking to build a recognisable identity among consumers across India.

Why Reva Has Chosen Sharvari?

According to the announcement, Reva wants to connect with customers who see natural diamond jewellery as an option for everyday wear and personal milestones, rather than something reserved exclusively for weddings and major celebrations.

Aditya Modak, Director of Reva by PNGS, said the brand wanted its first ambassador to reflect its intended customer: a contemporary woman who values individuality while remaining connected to tradition.

Sharvari brings experience across several film genres, including horror-comedy, action and romance. Her filmography includes Bunty Aur Babli 2, Munjya, Maharaj and Vedaa. She is also associated with the upcoming film Yeh Prem Mol Liya, directed by Sooraj Barjatya.

The brand's decision places her at the intersection of contemporary celebrity appeal and a jewellery category traditionally linked with family occasions, gifting and weddings.

Reva’s Expansion Plans

The ambassador announcement coincides with Reva’s efforts to expand its retail and digital footprint.

According to the published announcement, the brand operates 38 retail locations, comprising five exclusive brand outlets and 34 shop-in-shop counters within the P. N. Gadgil & Sons network. Its presence is strongest in Maharashtra, with expansion into Gujarat and Karnataka.

The company is also planning around 15 new company-owned exclusive stores within 24 months of its March 2026 stock-market listing. Its proposed expansion prioritises Tier 1 cities, with selective entry into Tier 2 cities and metropolitan markets, including key markets in North India.

Reva launched its e-commerce platform, revadiamonds.com, in September 2026. The online channel gives the brand another route to reach customers beyond locations served by its physical stores.

Why the Festive and Wedding Season Matters?

The timing of the campaign is commercially significant. The festive and wedding seasons are important periods for jewellery retailers, when consumers often consider purchases for gifting, celebrations and personal milestones.

By combining a celebrity-led campaign with store expansion and e-commerce, Reva is pursuing several routes to increase awareness. The ambassador can help establish a consistent public identity for the brand, while physical stores and online shopping provide channels through which interested consumers can explore its collections.

The challenge will be to translate visibility into sustained customer interest. In a competitive jewellery market, celebrity recognition can attract attention, but design, pricing, product quality, certification and customer experience remain important to purchase decisions.

The Celebrity Hour Take

Sharvari’s appointment reflects a broader marketing approach in which jewellery brands seek to speak to younger consumers without abandoning traditional associations with craftsmanship and celebration.

For Reva, the key opportunity is to make certified natural diamond jewellery relevant to more occasions in a customer's life. The strategy combines an established jewellery heritage with a contemporary public face and an expanding digital presence.

Whether the partnership strengthens the brand’s reach will depend on how effectively its campaigns communicate the product offering and how well the retail expansion serves customers in new markets. The appointment marks a clear step in Reva’s brand-building efforts, but its longer-term impact will be measured by consumer response and business performance.

Sources & Verification

This article draws on the brand-ambassador announcement published on October 14, 2026, and supporting jewellery-industry coverage. Store counts, expansion plans and campaign details are attributed to the published announcement and should be updated if the company releases revised figures.