PVR INOX Announces Drishyam: The Conclusion Offer: Buy 4 Tickets and Get a Plate of Pav Bhaji Free

VR INOX Brings Pav Bhaji Back to the Drishyam Experience

The connection between Drishyam and Pav Bhaji has now moved beyond the film's storyline and into the cinema experience.

Ahead of the theatrical release of Drishyam: The Conclusion, PVR INOX Cinemas has announced a special promotional offer: customers who purchase four tickets for the Ajay Devgn-starrer can get one plate of Pav Bhaji free, subject to the offer's terms and availability at participating PVR INOX properties. The cinema chain announced the offer on its social media on September 27.

The timing of the promotion is particularly relevant because Pav Bhaji has become one of the most recognisable recurring references associated with the Drishyam franchise.

Why Pav Bhaji is associated with Drishyam?

In the original Drishyam, released in 2015, Vijay Salgaonkar, played by Ajay Devgn, and his family repeatedly maintained that they had eaten Pav Bhaji as part of the timeline they presented to investigators.

What began as a detail within the film eventually became a memorable element of the franchise and was widely referenced in memes and discussions surrounding the story.

The date is also significant.

The Salgaonkar family's claimed Pav Bhaji outing is associated with October 2, while Drishyam: The Conclusion is scheduled to arrive in cinemas on October 2, 2026.

PVR INOX's latest promotion uses that connection to turn a familiar Drishyam reference into an actual theatre offer.

What is the PVR INOX offer?

According to the announcement, audiences purchasing four tickets for Drishyam: The Conclusion will receive one plate of Pav Bhaji free.

However, the offer comes with conditions. PVR INOX has stated that it is available only at select properties, with terms and conditions applicable. Moviegoers should therefore check the offer's availability at their chosen cinema before making the booking.

The promotion effectively combines two things that have become closely linked with the franchise: watching Vijay Salgaonkar's latest chapter and Pav Bhaji.

The timing couldn't be more appropriate

Drishyam: The Conclusion is scheduled to release theatrically on October 2, 2026.

Ajay Devgn returns as Vijay Salgaonkar, with Tabu, Shriya Saran, Jaideep Ahlawat, Prakash Raj, Rajat Kapoor, Ishita Dutta and Mrunal Jadhav among the cast. Abhishek Pathak directs the film and shares writing credits with Aamil Keeyan Khan and Parveez Shaikh.

The film has been positioned as the concluding chapter of the Hindi Drishyam franchise. Pathak has explained that the title was changed from Drishyam 3 to Drishyam: The Conclusion because the team wanted to make it clear that the story was being brought to an end.

Abhishek Pathak had already hinted at a Pav Bhaji collaboration

Interestingly, the possibility of a Pav Bhaji-themed promotion had already come up in Bollywood Hungama's conversation with director Abhishek Pathak.

When asked whether the makers planned to collaborate with Sardar Pav Bhaji or another prominent Pav Bhaji restaurant, Pathak laughed and said that the decision would be taken by the marketing team. He also acknowledged that a tie-up involving Pav Bhaji could already have been under discussion.

The latest PVR INOX announcement now provides a concrete example of how the franchise's Pav Bhaji association is being incorporated into the film's promotional campaign.

Drishyam: The Conclusion releases on October 2

The third Hindi Drishyam film is scheduled to release in cinemas on October 2, 2026. Advance booking opened on September 27, according to the makers' announcement reported by Bollywood Hungama.

The official trailer features Ajay Devgn as Vijay Salgaonkar facing a new threat, with Jaideep Ahlawat and Prakash Raj joining the returning cast. The film is presented by Star Studio18 and produced under the Panorama Studios banner.

The release also continues the franchise's unusual relationship with the date October 2, which has been repeatedly referenced within the Drishyam story.

The Celebrity Hour Take

The PVR INOX promotion works because it does not create an entirely new marketing gimmick around Drishyam. Instead, it takes a small but memorable detail from the franchise and turns it into something audiences can experience outside the film.

Pav Bhaji has become part of the cultural conversation around Vijay Salgaonkar's carefully constructed timeline. Offering the dish alongside tickets gives the promotion a direct connection to the franchise rather than functioning as a generic cinema discount.

Whether audiences ultimately see it as a fun promotional touch or simply a food offer, the campaign demonstrates how a recurring detail from a film can become a marketing asset years after the original movie's release.

And this time, unlike Vijay Salgaonkar's story, the Pav Bhaji is actually real.

Sources & Verification

This report was prepared using PVR INOX's reported September 27 social-media announcement, Bollywood Hungama's report on the promotional offer, the official Drishyam: The Conclusion trailer information from Star Studios/Sony Music India, and recent production and release details reported by Bollywood Hungama. The specific offer is reported as applicable only at select PVR INOX properties and subject to terms and conditions.