Alia Bhatt, Shaheen Bhatt’s Don’t Be Shy Trailer Arrives Ahead of September 25 Prime Video Premiere

The trailer of Don’t Be Shy, the upcoming coming-of-age romantic comedy produced by sisters Alia Bhatt and Shaheen Bhatt, has been released, giving audiences a closer look at the young characters and the emotional messiness at the center of the story. The film, made under their production banner Eternal Sunshine Productions, is directed by Sreeti Mukerji and is scheduled to premiere on Prime Video on September 25, 2026.

Alongside the film’s trailer campaign, Alia and Shaheen have also been bringing their real-life sibling dynamic into the promotional conversations. At a recent promotional event, Alia recalled how Shaheen used to tease her during childhood by joking that Alia had “come free with Parle-G” and was not actually their biological sister. Alia brought up the memory while discussing the Gen Z term “ragebait,” describing her sister’s childhood teasing as an early example of deliberately provoking a reaction.

The anecdote offers a lighter glimpse into the relationship between the two sisters, who are now collaborating professionally as producers.

What Is Don’t Be Shy About?

Don’t Be Shy centers on Shyamili “Shy” Das, a 20-year-old who believes she has her future under control. The film follows what happens when that carefully organized life begins to unravel, forcing her to navigate friendship, romance, heartbreak, and the uncertainty that comes with growing up.

Rather than placing an established Bollywood star at the center, the film puts a group of younger performers in the spotlight. Aarushi Bajaj, Piyush Khati, Bianca Arora, and Ansh Duggal headline the story, with Kunaal Roy Kapur, Neha Dhupia, Anurag Basu, and Anju Alva Naik appearing in important roles.

The casting is significant because Don’t Be Shy is designed around a younger generation and their experiences rather than using a familiar star vehicle. That also makes the film another example of Alia Bhatt using her production platform to back newer talent.

Alia and Shaheen Bhatt Move Further Into Production

For Alia, Don’t Be Shy is another step in the expansion of her work behind the camera. She launched Eternal Sunshine Productions with Shaheen and has previously been associated with productions including Darlings, Jigra, and Poacher.

The collaboration with Shaheen gives the project an additional personal dimension. The sisters are not merely promoting a film together; they are jointly developing a production identity around stories that appeal to younger audiences and emerging voices.

When the project was announced, Alia and Shaheen described the film as particularly close to them and highlighted its focus on friendship, first love, heartbreak, and the process of figuring out who you are.

A Film About Growing Up Without Pretending It Is Simple

The trailer establishes Don’t Be Shy as more than a straightforward romance. Its central character is dealing with the gap between the life she believes she has planned and the unpredictable reality that follows.

That gives the film room to explore several familiar coming-of-age experiences: changing friendships, complicated romantic equations, impulsive decisions, and the difficult transition between adolescence and adulthood.

The presence of four relatively fresh faces also fits the film’s premise. Instead of presenting young adulthood through an established-star lens, Don’t Be Shy is attempting to build its world around performers who are themselves introducing these characters to a wider audience.

Sreeti Mukerji Makes Her Feature Directorial Debut

The film is written and directed by Sreeti Mukerji. Her involvement is another important part of the project because Don’t Be Shy represents an opportunity for a newer filmmaker to lead a feature backed by an established Bollywood production name.

The project also gives Eternal Sunshine Productions a chance to associate itself with a filmmaker and cast at an early stage of their careers.

For Prime Video, meanwhile, the film fits into the platform’s continuing investment in Indian original movies aimed at specific audiences and genres.

The Celebrity Hour Take

The most interesting part of Don’t Be Shy may not be Alia Bhatt appearing in front of the camera, but the way she and Shaheen are using their position as producers to put younger talent at the center of the film.

The trailer campaign also benefits from the sisters’ personal chemistry. Alia’s childhood story about Shaheen is unrelated to the film’s fictional plot, but it gives the promotion a human element and reinforces something the project itself is built around: relationships, growing up, and the awkwardness that comes with both.

There is also a clear distinction between Alia the actor and Alia the producer here. With Don’t Be Shy, the attention is largely on the newcomers and the filmmaker, while Alia and Shaheen remain behind the project. If the film connects with its intended young-adult audience, it could strengthen Eternal Sunshine Productions’ identity as a home for new voices rather than simply an extension of Alia’s acting career.

When and Where to Watch Don’t Be Shy

Don’t Be Shy is scheduled to premiere worldwide on Prime Video on September 25, 2026. The film is in Hindi and features English subtitles.

With the trailer now released, the next major milestone will be the film’s streaming premiere and the audience response to its young cast, coming-of-age story, and Alia-Shaheen Bhatt production collaboration.

Sources & Verification

This report was prepared by cross-checking Prime Video’s official promotional material and announcement, current coverage of the trailer release, reporting on Alia Bhatt’s promotional appearance and childhood anecdote, and published information about the film’s cast, director, production banner, and release date. The September 25 Prime Video premiere date has been retained after checking it against multiple sources; conflicting secondary reporting mentioning September 26 has not been treated as authoritative.